Automated price maintenance for use with a system in which advertisements are rendered with relative preferences
US7792698B1 · kind B1 · utility
41Cited by
29References
76Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Jan 10, 2003 |
| Grant date | Sep 7, 2010 |
| Priority date | — |
| Expiry date | Dec 12, 2028 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0273
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A cost maintenance scheme useful with an advertising system which orders ads in a manner that maximizes both their relevance and their economic value, and which provides a fair bidding process in which a winning bidder is assured of not having paid too much. Ordering may be done based on accepted maximum ad bid information and/or ad performance information. For example, this information may be used to determine a position value. Cost may be determined based on accepted maximum ad bid information and/or performance information. Billing the determined cost may be subject to a condition precedent.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.