Patent · US Active

Methods and systems for selecting and presenting content based on context sensitive user preferences

US7792815B2 · kind B2 · utility

88Cited by
87References
24Claims
0Family size

Assignee

Inventors

Key dates

Filing dateMar 6, 2007
Grant dateSep 7, 2010
Priority date
Expiry dateJan 20, 2028

Classification

  • Technology area (CPC Y)Emerging Cross-Sectional Technologies
  • CPC primaryY10S707/99945
  • WIPO fieldAudio-visual technology
  • WIPO sectorElectrical engineering

Abstract

A method of selecting and presenting content based on context-sensitive learned user preferences is provided. The method includes providing a set of content items having descriptive terms. The method includes receiving user input for identifying items and, in response thereto, presenting a subset of items. The method includes receiving user selections of said items and analyzing the descriptive terms of those items to learn the user's content preferences. The method includes determining the context in which the user performed the selections and associating those contexts with the user content preferences learned from the corresponding user selections. The method includes, in response to subsequent user input, determining a context of said subsequent input and selecting and ordering a collection of items based on comparing those items' descriptive terms with the user's learned content preferences associated with the determined context in which the user entered the subsequent input.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.