Systems and methods for clickstream analysis to modify an off-line business process involving determining related or complementary items
US7797371B2 · kind B2 · utility
14Cited by
29References
18Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Oct 24, 2007 |
| Grant date | Sep 14, 2010 |
| Priority date | — |
| Expiry date | Mar 2, 2028 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04H60/45
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Methods and systems are provided herein for the analysis of clickstream data of online users. The analysis methods and systems allow for the creation of new offline business methods based on online consumer behavior. In embodiments, the output file enables a third party to determine related products for product placement and arrangement in a retail facility to enhance revenue from purchases of related products.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.