Targeted video advertising
US7806329B2 · kind B2 · utility
62Cited by
1References
26Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Oct 17, 2006 |
| Grant date | Oct 5, 2010 |
| Priority date | — |
| Expiry date | Jan 19, 2028 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04H60/45
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A computer-implemented method of providing targeted video promotional material includes transmitting a promotional item for display on a video terminal, determining whether the promotional item was skipped, and updating a profile corresponding to the promotional item or a viewer of the promotional item based on whether or not the promotional item was skipped.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.