Altering keyword-based requests for content

US7809605B2 · kind B2 · utility

Assignee

• AOl · US

Inventors

• Sudhir Tonse · Fremont, US
• Muhammad Mohsin Hussain · Mountain View, US
• David C. Sobotka · Redwood City, US
• Aftab Zia · Santa Clara, US
• Leejay Wu · Mountain View, US
• M. Sultan Khan · San Jose, US
• Brock Laporte · Redwood City, US
• Mohan S. Rao · Sunnyvale, US

Key dates

• Filing date: Mar 28, 2006
• Grant date: Oct 5, 2010
• Expiry date: Mar 28, 2029

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0273
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Systems and methods are provided for increasing user response to advertisements. Methods include identifying a base request from an advertisement requester, identifying a first keyword and a second keyword associated with the base request, ranking the first keyword and the second keyword based on a user response history associated with the first keyword and the second keyword, and identifying the higher ranked of the first keyword and the second keyword to be used to dynamically alter the base request.