Method and system for keyword selection based on proximity in network trails
US7809801B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 29, 2006 |
| Grant date | Oct 5, 2010 |
| Priority date | — |
| Expiry date | Jan 17, 2028 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0255
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Users who visit a network site typically visit other sites in the same session. The surfing pattern or “trail” through the pages may be significant once aggregated, because it outlines the underlining relationship between those pages or sites. Once such user navigational trail data is available, the relationship between network sites on such user trails may used to make various decisions regarding advertising and keyword management. Additionally, the relative popularity of each trail may be used to rank or compute relative weights for the various user trails. Such information may then aid in keyword suggestion and advertising decisions.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.