System and method for delivering payloads such as ads
US7813957B1 · kind B1 · utility
Assignee
Inventor
Key dates
| Filing date | Feb 18, 2003 |
| Grant date | Oct 12, 2010 |
| Priority date | — |
| Expiry date | Dec 15, 2027 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0254
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system and method for delivering a plurality of payloads such as ads in response to a plurality of requests. The system comprises a data structure defining a target profile for each ad which target profile specifies characteristics of a request to which the ad may be provided in response and an ad server for delivering one or more of the plurality of payloads in response to a request from a target. The number of times each payload is delivered to a target is tracked. A payload priority is assigned for each of the payloads as a function of a delivery goal of the payload and as a function of the number of times the payload has been delivered to a target. A particular request is received from a particular target having particular characteristics. A particular payload is selected for delivery to the particular target as a function of the particular characteristics and as a function of the payload priorities.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.