Governing the serving of advertisements based on a cost target
US7818207B1 · kind B1 · utility
Assignee
Inventor
Key dates
| Filing date | Jan 10, 2003 |
| Grant date | Oct 19, 2010 |
| Priority date | — |
| Expiry date | Apr 4, 2029 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Helping advertisers to control marketing expenditures by governing the delivery of an advertisement over a time period. Such governing may be accomplished by (a) determining an expected cost associated with delivering the advertisement, ungoverned, over the time period; and (b) governing the delivery of the advertisement based on the expected cost and a target cost. The delivery of the advertisement may be also governed based on time remaining in the time period, budget deficits from past periods, budget surpluses from past periods, a start date and an end date associated with the advertisement, time since a start date associated with the advertisement, and/or time until an end date associated with the advertisement. The target cost may be based on a predefined budget.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.