Accurately estimating advertisement performance
US7818208B1 · kind B1 · utility
28Cited by
28References
21Claims
0Family size
Assignee
Inventor
Key dates
| Filing date | Jun 28, 2005 |
| Grant date | Oct 19, 2010 |
| Priority date | — |
| Expiry date | Jun 4, 2029 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0257
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
An on-line advertising system provides advertisements to users. At least one candidate advertisement is identified in response to an advertisement trigger. At least one key is identified relating to features of the candidate advertisement, the advertisement trigger, or a combination of the candidate advertisement and the advertisement trigger. Candidate advertisement performance is estimated based on historical data relating to the key.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.