Keyword set and target audience profile generalization techniques

US7822745B2 · kind B2 · utility

Assignee

• YAHOO HOLDINGS, INC. · US

Inventors

• Usama M. Fayyad · Mercer Island, US
• Pavel Berkhin · Sunnyvale, US
• Andrew Tomkins · Menlo Park, US
• Rajesh Girish Parekh · San Jose, US
• Jignashu Parikh · San Jose, US
• David W. Sculley, II · Cambridge, US

Key dates

• Filing date: May 31, 2006
• Grant date: Oct 26, 2010
• Expiry date: Feb 1, 2027

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0244
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A variety of techniques are described by which keyword sets and target audience profiles may be generalized in a systematic and effective way with reference to relationships between keywords, profiles, and the data of an underlying user population.