Patent · US Active

Using estimated ad qualities for ad filtering, ranking and promotion

US7827060B2 · kind B2 · utility

54Cited by

28References

13Claims

0Family size

Assignee

Google LLC · US

Inventors

Daniel Wright · Millbrae, US
Daryl Pregibon · Hoboken, US
Diane L. Tang · Portola Valley, US

Key dates

Filing date	Dec 30, 2005
Grant date	Nov 2, 2010
Priority date	—
Expiry date	Mar 22, 2029

Classification

Technology area (CPC G)Physics
CPC primaryG06Q30/0271
WIPO fieldIT methods for management
WIPO sectorElectrical engineering

Abstract

A system obtains a first parameter (QP1) associated with a quality of an advertisement among multiple advertisements, where the first quality parameter (QP1) does not include a click through rate (CTR). The system functionally combines the first quality parameter (QP1) with at least one other parameter and uses the functional combination to filter, rank or promote the advertisement among the multiple advertisements.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.