Method for click-stream analysis using web directory reverse categorization
US7827274B1 · kind B1 · utility
9Cited by
62References
32Claims
0Family size
Assignee
Inventor
Key dates
| Filing date | Mar 29, 2007 |
| Grant date | Nov 2, 2010 |
| Priority date | — |
| Expiry date | Nov 12, 2028 |
Classification
- Technology area (CPC Y)Emerging Cross-Sectional Technologies
- CPC primaryY10S707/99935
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A method can be used to profile a user using network addresses, category information, and demographic data when the user requested or received information from those network addresses. A table can be created that includes the user identifier, category information, and demographic data. The user profile can be generated and based at least in part on the user identifier, category information, and at least some of the demographic data.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.