Automatic detection of online commercial intention
US7831685B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 14, 2005 |
| Grant date | Nov 9, 2010 |
| Priority date | — |
| Expiry date | Apr 29, 2028 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Features extracted from network browser pages and/or network search queries are leveraged to facilitate in detecting a user's browsing and/or searching intent. Machine learning classifiers constructed from these features automatically detect a user's online commercial intention (OCI). A user's intention can be commercial or non-commercial, with commercial intentions being informational or transactional. In one instance, an OCI ranking mechanism is employed with a search engine to facilitate in providing search results that are ranked according to a user's intention. This also provides a means to match purchasing advertisements with potential customers who are more than likely ready to make a purchase (transactional stage). Additionally, informational advertisements can be matched to users who are researching a potential purchase (informational stage).
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.