Content replacement in electronically-provided archived material
US7831898B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 29, 2007 |
| Grant date | Nov 9, 2010 |
| Priority date | — |
| Expiry date | Apr 8, 2028 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0273
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A document, publication or a portion of a publication containing collateral information (e.g. advertisements) is delivered in electronic form, preferably appearing electronically as it appears in traditional printed form. Collateral information associated with the document, publication or portion of the publication is dynamically replaced, enabling the user to potentially receive more useful and relevant information and enabling the publisher to potentially generate new revenue from the replaced collateral information.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.