System and method for providing place and price protection in a search result list generated by a computer network search engine
US7835943B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 3, 2001 |
| Grant date | Nov 16, 2010 |
| Priority date | — |
| Expiry date | Jun 28, 2026 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0273
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A method and apparatus for managing search listings in a search database include storing one or more search listings for an advertiser. Each search listing includes an associated search term. The system receives from the advertiser identification information for a search listing and a desired rank for the identified search listing, a maximum cost per click for the search listing, or both. The system stores the desired rank and/or maximum cost per click for the search listing. The system then determines a cost per click for the identified search listing based on the desired rank and other search listings which include the search term associated with the identified search listing.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.