Method of delivery, targeting, and measuring advertising over networks
US7844488B2 · kind B2 · utility
111Cited by
147References
17Claims
0Family size
Assignees
Inventors
Key dates
| Filing date | Mar 12, 2004 |
| Grant date | Nov 30, 2010 |
| Priority date | — |
| Expiry date | Dec 13, 2025 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Methods and apparatuses for targeting the delivery of advertisements over a network such as the Internet are disclosed. Statistics are compiled on individual users and networks and the use of the advertisements is tracked to permit targeting of the advertisements of individual users. In response to requests from affiliated sites, an advertising server transmits to people accessing the page of a site an appropriate one of the advertisement based upon profiling of users and networks.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.