Starting landing page experiments
US7844894B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | May 22, 2006 |
| Grant date | Nov 30, 2010 |
| Priority date | — |
| Expiry date | Feb 19, 2029 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/00
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Methods, systems, and apparatus, including computer program products for defining landing pages to test different landing page designs. User input specifies a landing page having sections, each section having an original version of content. User input also specifies one or more additional versions of content, the original and the additional versions together constituting alternative versions, and the landing page with the alternative versions together constituting an experiment. Page fragments are determined. The fragments are added to the landing page and are operable, when interpreted by a client-side browser, to choose one of the alternative versions of each identified section and make each chosen alternative version the content of the corresponding section before the landing page is displayed by the browser. A designer can insert the page fragments into the landing page to produce an instrumented landing page.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.