Internet-based product brand marketing communication network configured to allow members of a product brand management team to communicate directly with consumers browsing HTML-encoded pages at an electronic commerce (EC) enabled web-site along the fabric of the world wide web (WWW), using programable multi-mode virtual kiosks (MMVKS) driven by server-side components and managed by product brand management team members

US7848948B2 · kind B2 · utility

Assignee

• IPF Corporation · US

Inventors

• Thomas Perkowski · Darien, US
• Vaibhava Muchhal · Stamford, US
• Katherine Kennedy · New York, US
• Fernando Ulloa · Beverly, US
• Kathleen O'Hara · Norwalk, US

Key dates

• Filing date: Mar 29, 2004
• Grant date: Dec 7, 2010
• Expiry date: Feb 10, 2027

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0277
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

An Internet-based product brand marketing communication network allowing members of a consumer product brand management team to communicate directly with consumers present at HTML-encoded pages of an electronic commerce (EC) enabled Web-site along fabric of the World Wide Web (WWW), using programmable Multi-Mode Virtual Kiosks (MMVKs) driven by server-side components and managed by product brand management team members and/or authorized parties. When a consumer's Web browser encounters an MMVK tag along the WWW, the MMVK is generated and automatically plays through its display modes, inviting and allowing the consumer to review and interact with advertising spots, promotional spots, and brand information resources displayed within the GUI of the MMVK, along the fabric of the WWW where the MMVK has been installed. Web-based subsystems are provided for programming these display modes.