Log processing to determine impression values using reliable durations
US7853969B2 · kind B2 · utility
35Cited by
5References
22Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Sep 10, 2007 |
| Grant date | Dec 14, 2010 |
| Priority date | — |
| Expiry date | Apr 1, 2029 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/812
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Set top box logs are received from a television provider and processed to compensate for broadcast latency and generate normalized log data, e.g., log data that are indexed to a relative time. Channel tunes and the channel tune times of the normalized log data can be compared to expected air times of television advertisements on channels, and an impression values, e.g., projected viewers, can be generated for each television advertisement.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.