Preparation and utilization of customer profile data in a cable services network
US7856646B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Jul 2, 2004 |
| Grant date | Dec 21, 2010 |
| Priority date | — |
| Expiry date | Mar 13, 2029 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/4532
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods and systems for preparing, updating and maintaining customer profile data that may be utilized in an interactive television system for providing tailored customer-specific interactive services, and product offerings and helpful information content. The customer's set-top box queries an application server for profile data corresponding to the customer. A web services system queries each of a number of data services associated with the interactive television services provider to obtain profile data for the customer. Available customer data is passed to the application server. The application server prepares a customer profile from the customer data and formats the customer profile for use by the client-side set-top box. After the customer profile is stored at the set-top box, customer-specific services and product offerings may be presented to the customer in the form of targeted advertising, and customer-specific information content may be presented to the customer.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.