Method and system for delivering contextual content to a mobile device
US7860449B1 · kind B1 · utility
Assignee
Inventor
Key dates
| Filing date | Dec 5, 2005 |
| Grant date | Dec 28, 2010 |
| Priority date | — |
| Expiry date | Apr 6, 2029 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04H2201/37
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A system and methods for targeting mobile content to a mobile device based on the context of where and how a user discovers the content. Instead of advertising content during commercial breaks of a television program, the invention contextually targets the mobile content to specific program content (e.g., music video) as it is being broadcast in the form of a screen pop-up containing text messaging instructions to obtain the mobile content concurrently with, or following the broadcast of the specific program content. Such “contextual targeting” leads to a significantly higher frequency and profitability of conversions and downloads. Similarly, the invention contextually integrates mobile content into a user's online experience using a web-enabled device in which the contextual content can be integrated with a search engine or a contextual link can be placed on web pages that are served to the user.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.