Content discovery and differential advertising in video distribution networks
US7865915B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | May 23, 2001 |
| Grant date | Jan 4, 2011 |
| Priority date | — |
| Expiry date | Dec 31, 2027 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/6582
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A method and apparatus for monitoring use patterns or services available information in video distribution networks. A network termination unit receives the video content through a port, demodulates and decodes the signals to produce display signals. The display signals are displayed on a viewing device connected to the network termination unit and the network termination unit monitors the use patterns and/or services available information of the viewing device. The unit then formats the use patterns or services available information into use pattern network packets and transmits them. A content analyzer receives use pattern packet from a network termination unit and decode them to access the data. The content analyzer then analyzes the use patterns and/or services available information and characterizes the unit. The characterization of the unit is then used to target content to that unit.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.