Audience determination for monetizing displayable content
US7865916B2 · kind B2 · utility
Inventors
Key dates
| Filing date | Jan 9, 2008 |
| Grant date | Jan 4, 2011 |
| Priority date | — |
| Expiry date | Mar 25, 2029 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04H60/66
- WIPO fieldTelecommunications
- WIPO sectorElectrical engineering
Abstract
The present disclosure relates to the measurement of the audience characteristics or demographics which is or can be exposed to displayed interactive content depicted on a screen. The audience can include persons who are engaged in interacting with the interactive content as well as persons who are observers of the interactive content and/or the active participants. The content can include one or more targeted advertisements contained in or associated with interactive content, and can be varied based on the audience characteristics or demographics. The audience characteristics or demographics can be used to accurately charge advertisers for the impressions created by the content displayed and can also or alternatively be used to determine and/or trigger what content is actually displayed.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.