System and method for interactive marketing using networked devices

US7870020B2 · kind B2 · utility

Assignee

• Sony Ericsson Mobile Communications AB · SE

Inventors

• Henrik Bengtsson · Lund, SE
• Markus Andreasson · Lund, SE

Key dates

• Filing date: Sep 19, 2007
• Grant date: Jan 11, 2011
• Expiry date: Jul 24, 2029

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0214
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

An interactive marketing technique may include distributing a marketing item to electronic devices. The users of the electronic devices may share the marketing item with other electronic devices to progressively attain credit that leads to an ability to use the marketing item. Also, sharing of the marketing item may progressively display larger portions of an image content component of the marketing item on a display of the electronic device.