Methods and systems for selectively displaying advertisements

US7870023B2 · kind B2 · utility

Assignee

• Microsoft Corporation · US

Inventors

• Stuart Ozer · San Francisco, US
• Michael Hart · San Francisco, US
• Wei Wei Ada Cho · Mountain View, US
• Carolyn Khanh Chau · Campbell, US

Key dates

• Filing date: Jun 16, 2004
• Grant date: Jan 11, 2011
• Expiry date: Nov 11, 2029

Classification

• Technology area (CPC Y): Emerging Cross-Sectional Technologies
• CPC primary: Y10S707/99948
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A system, including a planning module, a control module and a receiver module, configured to schedule display of one or more advertising impressions of available advertising inventory. The planning module enables scheduling a requested quantity of advertising impressions in accordance with target criteria. Further, the planning module enables selecting an advertising impression goal for advertisement, assigning an advertising type and defining a weight for the advertisements. The control module receives the schedule, the advertising type and the defined weights and generates one or more metadata files that contain target criteria, advertising type and weights for the advertisements. The one or more metadata files, with the advertisements, are delivered to the receiver module that is configured to define a display frequency for the advertisements based upon one or more of the metadata files. The receiver module selectively displays advertisement content associated with the advertisements to achieve the advertising impression goal.