Systems and methods for providing mobile advertising and directory assistance services
US7873708B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Apr 28, 2005 |
| Grant date | Jan 18, 2011 |
| Priority date | — |
| Expiry date | Aug 19, 2028 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/75
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Rich multimedia content is provided to a wireless device, particularly in response to a request for directory assistance generated by a client application. The multimedia content is provided as a multimedia message including bundled multimedia elements such as images, sound, text, and video files. The multimedia elements are compiled into a single multimedia presentation or deck that includes multiple screens that are automatically advanced for the convenience of the wireless device user. The user can interact with elements of the multimedia presentation, for example by placing orders, providing payment information, controlling playback, and forwarding or saving the deck to the wireless device. Multiple decks may be retrieved by a single request, and the decks are presented in an order determined by a bidding system or according to user preferences. Elements can be presented visually and/or audibly, and the user can interact using voice commands, manual entries, or stored entries.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.