Method and system of providing a non-skippable sub-advertisement stream
US7877766B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | May 4, 2000 |
| Grant date | Jan 25, 2011 |
| Priority date | — |
| Expiry date | May 4, 2020 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG11B27/105
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A method and system of providing a non-skippable sub-advertisement stream. The general idea of one embodiment in accordance with the present invention is that when a user of an electronic digital recording/play back device causes it to fast forward through or skip over a recorded television advertisement, an overlay screen corresponding to the skipped advertisement is displayed on a portion of a television screen once the user resumes watching the recorded television show in normal play back mode. As such, the user is exposed to content of the skipped advertisement while viewing the recorded television show. In this manner, the user of the electronic digital recording/play back device is unable to easily avoid viewing content corresponding to the skipped advertisement.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.