Cloaking detection utilizing popularity and market value
US7885952B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 20, 2006 |
| Grant date | Feb 8, 2011 |
| Priority date | — |
| Expiry date | May 7, 2027 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/951
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
The subject disclosure pertains to systems and methods that facilitate detection of cloaked web pages. Commercial value of search terms and/or queries can be indicative of the likelihood that web pages associated with the keywords or queries are cloaked. Commercial value can be determined based upon popularity of terms and/or advertisement market value as established based upon advertising revenue, fees and the like. Commercial value can be utilized in conjunction with term frequency difference analysis to identify a cloaked page automatically. In addition, commercial values of terms associated with web pages can be used to order or prioritize web pages for further analysis.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.