Predicting inventory availability and prioritizing the serving of competing advertisements based on contract value
US7895077B2 · kind B2 · utility
80Cited by
14References
18Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Mar 11, 2004 |
| Grant date | Feb 22, 2011 |
| Priority date | — |
| Expiry date | Jan 17, 2028 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0243
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Techniques are provided for selecting among the advertisements that are competing for a slot based, at least in part, on the potential revenue amounts associated with the advertisements. Each of the potential revenue amounts may, for example, reflects a value that a provider expects to receive in exchange for the provider's performance of the delivery obligations associated with the advertisements. Other factors may also be considered in selecting among the competing advertisements, such as whether the slot has been reserved for buyers that satisfy a set of criteria.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.