Method and system for implementing multiple auctions for a product on a seller's E-commerce site

US7895115B2 · kind B2 · utility

Assignee

• SAP AG · DE

Inventors

• Pavan Bayyapu · Sunnyvale, US
• Yan Cui · Beijing, CN
• Yue Fang · Mountain View, US
• Narendra Penagulur · Sunnyvale, US
• Lenin Subramanian · Palo Alto, US
• Zhong Zhang · Herndon, US

Key dates

• Filing date: Oct 31, 2006
• Grant date: Feb 22, 2011
• Expiry date: Dec 3, 2027

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q40/04
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

An internal auction application may allow a seller to create a multiple auction for a plurality of products and allow a buyer to see and bid on the multiple auction as appropriate. The internal auction application may receive parameters for the multiple auction from the seller and an associated plurality of auctions may be determined for the multiple auction as a function of the parameters. The internal auction application may create and publish the multiple auction and the associated plurality of auctions on a seller's e-commerce site visible to the buyer. The multiple auction may be a serial multiple auction, a recurring multiple auction or a varied sublot multiple auction.