Embedded advertising enhancements in interactive computer game environments
US7901288B2 · kind B2 · utility
29Cited by
2References
36Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Apr 20, 2006 |
| Grant date | Mar 8, 2011 |
| Priority date | — |
| Expiry date | Nov 6, 2028 |
Classification
- Technology area (CPC A)Human Necessities
- CPC primaryA63F2300/5506
- WIPO fieldFurniture, games
- WIPO sectorOther fields
Abstract
Advertisements may be selected for display to a user in a computer game environment based at least in part on one or more of a personality trait of the user as determined from monitoring a behavior of the user as the user is participating in the computer game environment, a user affinity for a subject of another advertisement as determined from monitoring activity of the user after the user views the other advertisement while the other advertisement is displayed in the computer game environment, and a characteristic of the user as determined from a username selected by the user.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.