Information providing system and information providing method for providing advertisement information based on keywords associated with content
US7908171B2 · kind B2 · utility
Assignees
Inventors
Key dates
| Filing date | Nov 13, 2007 |
| Grant date | Mar 15, 2011 |
| Priority date | — |
| Expiry date | Mar 28, 2029 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0254
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The present invention provides an information providing system including an information registration unit capable of registering a front keyword for use in relation to content or content information to be provided a user terminal and back keywords set in relation to the front keyword can be registered, an advertisement registration unit capable of registering advertisement information for use in relation to the back keyword and an information providing unit capable of providing the advertisement information to the user terminal. The advertisement registration unit is capable of selecting specific advertisement information through an auction transaction. The information providing unit is capable of displaying keyword buttons enabling keyword selection in a display screen at the user terminal.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.