Methods and apparatus for inserting content into conversations in on-line and digital environments
US7921156B1 · kind B1 · utility
19Cited by
13References
18Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Aug 5, 2010 |
| Grant date | Apr 5, 2011 |
| Priority date | — |
| Expiry date | Aug 5, 2030 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/25
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Content is inserted into conversations hosted on a takeoff site using creatives that provide lures and links to other material that users engaged in the conversation might find helpful and relevant. Such insertions are made in a contextually meaningful fashion through the use of a matching and decision process that determines best candidate creatives and an appropriate time and place for their insertion into the conversation.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.