Personalized marketing architecture

US7925549B2 · kind B2 · utility

Assignee

• ACCENTURE GLOBAL SERVICES LIMITED · IE

Inventors

• Harold F. Looney · Grosse Pointe Park, US
• Mark Jacobson · San Francisco, US
• Michael J. Redding · Northbrook, US

Key dates

• Filing date: Aug 12, 2005
• Grant date: Apr 12, 2011
• Expiry date: Feb 6, 2030

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0641
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A personalized marketing architecture use real-time data and explicit customer input to augment marketing segmentation, analysis and video advertisement delivery. Customer behavior, preferences, and intentions are monitored and identified to present real-time video messages. Real-time data may be collected based on the customer's data access permission profile to provide messages on an in-home personal portal or on out-of-home display devices to provide personalized messages in public spaces.