Method and report assessing consumer reaction to a stimulus by matching eye position with facial coding
US7930199B1 · kind B1 · utility
99Cited by
51References
18Claims
0Family size
Assignee
Inventor
Key dates
| Filing date | Jul 21, 2006 |
| Grant date | Apr 19, 2011 |
| Priority date | — |
| Expiry date | Aug 23, 2029 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method of reporting consumer reaction to a stimulus and resultant report generated by (i) recording facial expressions and eye positions of a human subject while exposed to a stimulus throughout a time period, (ii) coding recorded facial expressions to emotions, and (iii) reporting recorded eye positions and coded emotions, along with an identification of the stimulus.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.