Method and system for narrowcasting based on automatic analysis of customer behavior in a retail store
US7930204B1 · kind B1 · utility
103Cited by
51References
20Claims
0Family size
Assignee
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Key dates
| Filing date | Jul 20, 2007 |
| Grant date | Apr 19, 2011 |
| Priority date | — |
| Expiry date | Feb 15, 2030 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0203
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The present invention is a method and system for automatically changing the advertisement contents on a means for displaying the contents based on a customer's behavior or a group of customers' behavior in a retail store. The analysis of behavioral pattern is performed automatically and in real-time based on the visual information from the shopping and walkthrough history of a customer or a group of customers, using arrays of sensing devices, such as a plurality of means for capturing images, and a plurality of computer vision technologies on the visual information.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.