Method and system for delivery of advertising content in short message service (SMS) messages
US7930208B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 27, 2008 |
| Grant date | Apr 19, 2011 |
| Priority date | — |
| Expiry date | Jul 24, 2029 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W4/14
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Methods and apparatus are disclosed for combining advertising messages with short message service (SMS) messages in a wireless communications system. A signaling message processing and routing node transmits and receives short message service (SMS) data packets via a communications network. The routing node includes an SMS message processing module that determines whether an SMS message should be modified to include advertisements. SMS messages, whether modified or left unmodified, are forwarded to a destination mobile communications device. The SMS message processing module applies rules to match selected advertisements with the SMS message. The determination of whether to modify the SMS message to include a selected advertisement is based on a variety of considerations including: the content and format of the SMS message; the content and format of the advertisements; the communications and display characteristics of the destination mobile communications device; and the limitations of the channel used to communicate the message to the destination mobile communications device.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.