Encoding ad and/or ad serving information in a click URL
US7930384B1 · kind B1 · utility
24Cited by
7References
18Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Dec 29, 2003 |
| Grant date | Apr 19, 2011 |
| Priority date | — |
| Expiry date | Jan 11, 2027 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The tracking of ad selections (such as ad clicks for example), and/or rich levels of ad performance may be facilitated by encoding one or more ad properties in a click URL of the ad. An intermediate URL server may be used to decode such ad properties when the ad is selected. Ad properties may include an identity of the ad; an identity of the advertiser; and/or various other ad serving parameters.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.