Patent · US Active

Serving advertisements based on content

US7937405B2 · kind B2 · utility

51Cited by

40References

18Claims

0Family size

Assignee

Google LLC · US

Inventors

Darrell Anderson · Mountain View, US
Paul Buchhcit · Mountain View, US
Alexander Paul Carobus · Mountain View, US
Yingwei Cui · Palo Alto, US
Jeffrey Adgate Dean · Palo Alto, US
Georges Harik · Mountain View, US
Deepak Jindal · Los Altos, US
Narayanan Shivakumar · San Jose, US

Key dates

Filing date	Mar 27, 2010
Grant date	May 3, 2011
Priority date	—
Expiry date	Mar 27, 2030

Classification

Technology area (CPC Y)Emerging Cross-Sectional Technologies
CPC primaryY10S707/99948
WIPO fieldComputer technology
WIPO sectorElectrical engineering

Abstract

Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.