Advertising content tracking for an entertainment device
US7937724B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 27, 2005 |
| Grant date | May 3, 2011 |
| Priority date | — |
| Expiry date | Nov 15, 2027 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG07F17/16
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Systems and methods of processing data from a plurality of entertainment devices are provided. The method may include: receiving user interaction information, said user interaction information comprising information regarding user interaction with an advertisement displayed on an entertainment device, said entertainment device being configured to perform entertainment content; and associating the user interaction information with venue information regarding a venue in which the entertainment device is located. The system may include: an entertainment device database including information regarding a plurality of entertainment devices configured to perform entertainment content; a storage system storing user interaction information received from the plurality of entertainment devices, said user interaction information comprising information regarding user interaction with an advertisement displayed on an entertainment device; and a processor configured to associate the user interaction information for one of the plurality of entertainment devices with venue information regarding a venue in which the one of the plurality of entertainment devices is located.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.