System for targeting third party content to users based on social networks

US7941535B2 · kind B2 · utility

Inventors

• Doug Sherrets · San Francisco, US
• Alex Mittal · Cambridge, US

Key dates

• Filing date: May 7, 2008
• Grant date: May 10, 2011
• Expiry date: Jul 26, 2029

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/02
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A method and system of providing Internet content to a user utilizing social networks is disclosed. The method comprises providing Internet usage data for a plurality of users, determining which users belong to the same social network, and providing at least one of the users access to Internet usage data for those other users who are in the same social network.