Time slicing web based advertisements
US7945660B2 · kind B2 · utility
4Cited by
16References
17Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Jul 26, 2006 |
| Grant date | May 17, 2011 |
| Priority date | — |
| Expiry date | Mar 7, 2029 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0241
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A system and method are disclosed for rotating an advertisement on a single page or screen. The advertisement may be rotated when the user is active on the page or screen. In addition, the advertisement that replaces the original ad may be based on the user's activity, or may be based on the content displayed in the page or screen. This system and method may increase advertising inventory that is displayed on a page or screen by displaying advertisements for a set time interval, which results in increased flexibility for sellers and buyers of online advertising.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.