System and method for providing print advertisements

US7949560B2 · kind B2 · utility

Assignee

• Palo Alto Research Center Incorporated · US

Inventors

• Eric Peeters · Fremont, US
• Richard H. Bruce · Los Altos, US
• Ana Claudia Arias · Redwood City, US
• Bo Begole · San Jose, US
• Ross D. Bringans · Cupertino, US
• Celia Chow · Palo Alto, US
• Lawrence Lee · New Haven, US
• Lisa Fahey · Foxborough, US
• Linda Jacobson · Rue de l'Église, US
• Marc E. Mosko · Santa Cruz, US
• Susan (Susie) Mulhern · Gilroy, US
• Nitin S. Parekh · Los Altos, US
• David Weinerth · Oakland, US

Key dates

• Filing date: Jun 13, 2007
• Grant date: May 24, 2011
• Expiry date: Jul 12, 2029

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0277
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A system and method for providing print advertisements is presented. A target audience is assembled from characteristics about readers. Advertising content is targeted to the target audience. The characteristics of the target audience are analyzed against the advertising content to identify potential advertisers. At least one of the potential advertisers is selected. At least one print advertisement for the selected advertiser is included on the document.