Automated management of brand rules for providing content
US7949625B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 6, 2006 |
| Grant date | May 24, 2011 |
| Priority date | — |
| Expiry date | Feb 12, 2028 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Automated assistance is provided for managing rules and/or guidelines regarding the usage of branded content for a project, e.g., an advertising campaign, event, signage, decoration, and the like. One or more queries regarding the project are presented to the user. Based on the user's responses to the queries, branded content that is approved for the project's intended use(s) is automatically identified and made available to the user. The determination of which digitized content (media objects) to provide to the user is based at least in part on brand rules and/or guidelines that can be relatively static or dynamically updated by the current user.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.