System and method for targeting advertisements or other information using user geographical information
US7949714B1 · kind B1 · utility
Assignee
Inventor
Key dates
| Filing date | Dec 5, 2005 |
| Grant date | May 24, 2011 |
| Priority date | — |
| Expiry date | Aug 12, 2028 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A request for information items may include content information associated with one or more electronic messages and geographical information associated with the requesting user. A set of information items is identified based on the user geographical information and the message content of the one or more electronic messages. In some embodiments, at least one of the information items is identified based on both on the user geographical information and the message content. In some embodiments, if the user geographical information is different from the user's default geographical information, at least one of the information items is identified based on the user geographical information, but not the message content. A subset of the identified information items may be selected in accordance with a scoring or ranking function. The selected information items are transferred to the requesting client and displayed concurrently with (e.g., next to) the electronic messages.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.