Method and apparatus for reaching small markets with a culture specific on-line commerce service

US7953638B2 · kind B2 · utility

Assignee

• eBay Inc. · US

Inventors

• Petra Hofer · San Jose, US
• Chenggang Luan · San Jose, US
• Tola Dalton · Quincy, US
• Krishna Somayajula · Sunnyvale, US
• Peter J. Johnson · Chandler's Ford, GB
• Masaki Sawanobori · San Jose, US

Key dates

• Filing date: Dec 19, 2003
• Grant date: May 31, 2011
• Expiry date: Nov 3, 2025

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q40/04
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A method is described that comprises providing a cultural specific on-line commerce experience for an end user by translating an action of the end user into a standard format used by an on-line auctioneer and by causing the translated action to be sent over a network. The action is taken through a cultural specific end user interface. The standard format is used by an on-line commerce service's back end application software to recognize end user actions originating from experiences that include the cultural specific on-line experience as well as experiences other than the cultural specific on-line experience.The action that is translated into the standard format is to be sent into a network so that it can be received by the on-line commerce service's back-end resources and recognized by the back-end application software.