Method and apparatus for scheduling presentation of digital content on a personal communication device
US7958457B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 31, 2001 |
| Grant date | Jun 7, 2011 |
| Priority date | — |
| Expiry date | Aug 31, 2021 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W28/06
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A method of presenting digital content to a user on a display of a computing device displaying a continuous stream of digital content in a stream portion of the display, obtaining a current context of the user and the computing device, providing contextual sensitivities for the digital content items, determining a value for the digital content item's relevance of being displayed, calculating a probability of displaying the digital content item based upon the value of the digital content item's relevance of being displayed, performing a random selection of the digital content item based upon the probability of displaying the digital content item, and presenting the digital content item in the stream of digital content being displayed.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.