Automated generation, performance monitoring, and evolution of keywords in a paid listing campaign
US7962463B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Mar 8, 2006 |
| Grant date | Jun 14, 2011 |
| Priority date | — |
| Expiry date | Nov 26, 2026 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/3322
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Keyword candidates are identified by in response to receiving an identification of a web page. Content of the web page is analyzed to identify terms from the web page. An automated keyword expansion is performed using the identified terms to produce a set of candidate keywords. Keyword suggestions are generated for the web page using the set of candidate keywords, and one or more of the keyword suggestions are used in a paid listing campaign. A performance of a paid listing campaign is compared with a performance threshold. An automated keyword expansion is performed using one or more keywords from the set of keywords to produce a set of alternative keywords in response to the comparison. One or more alternative keywords are selected from the set of alternative keywords for use in the paid listing campaign.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.