System and method for toy adoption and marketing

US7967657B2 · kind B2 · utility

Assignee

• GANZ

Inventor

• Howard Ganz · North York, CA

Key dates

• Filing date: Nov 5, 2008
• Grant date: Jun 28, 2011
• Expiry date: Jul 11, 2029

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04L51/04
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A computer system provides a virtual world. The computer system includes a server subsystem serving virtual world data, via a communication network, and receives data and/or commands. A registration subsystem, coupled to the server subsystem, verifies information from a toy, registers the toy, and determines a quantity of toys registered by a user who is registering the toy. The verifying includes determining the validity of the information. A virtual world providing subsystem, coupled to the server subsystem, provides the virtual world data, which produces data that presents the virtual world. The virtual world data includes a virtual toy representing the toy and a reward provided to the user for registering the toy. The reward is based on the quantity of toys previously registered by the user, such that the reward received for registering the toy is different than another reward previously received by the user for registering another toy.