Presenting search engine results based on domain name related reputation
US7970858B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 3, 2007 |
| Grant date | Jun 28, 2011 |
| Priority date | — |
| Expiry date | Jun 28, 2028 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/9535
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Disclosed methods provide for presenting search engine results based on domain name related reputation data. The search engine may sort or order search engine results based on domain name related reputation data. In some cases links connected to low reputation domain names may be excluded from search engine results. Alternatively, the search engine may show reputation ratings next to the links in the search engine results. Thus, allowing the Internet user to determine whether to visit the link or not. The reputation data may be tracked on the domain name itself, URLs, domain name purchaser or registrant, or email addresses associated with the domain name. The reputation data may include various categories, such as email practices, website content, privacy policies and practices, fraudulent activities, domain name related complaints, overall reputation, etc. The reputation data may be digitally signed for authenticity. The reputation data may be stored in a digital certificate.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.